General Hashtags

1. #love – 1.8 billion
2. #instagood – 1.5 billion
3. #fashion – 1 billion
4. #photooftheday – 950 million
5. #beautiful – 800 million
6. #art – 790 million
7. #photography – 760 million
8. #happy – 730 million
9. #picoftheday – 700 million
10. #nature – 680 million

Travel & Adventure

1. #travel – 620 million
2. #wanderlust – 270 million
3. #travelgram – 220 million
4. #adventure – 190 million
5. #explore – 150 million
6. #vacation – 130 million
7. #travelling – 120 million
8. #travelphotography – 110 million
9. #exploremore – 100 million
10. #beach – 90 million

Fashion & Style

1. #style – 490 million
2. #fashionblogger – 280 million
3. #mensfashion – 230 million
4. #streetstyle – 210 million
5. #fashionista – 190 million
6. #ootd (Outfit of the Day) – 180 million
7. #fashionstyle – 160 million
8. #fashionlover – 130 million
9. #vintage – 120 million
10. #glam – 110 million

Fitness & Health

1. #fitness – 490 million
2. #workout – 260 million
3. #fitnessmotivation – 230 million
4. #fit – 210 million
5. #gym – 200 million
6. #health – 180 million
7. #healthy – 170 million
8. #fitfam – 160 million
9. #yoga – 140 million
10. #motivation – 130 million

Food & Drink

1. #food – 450 million
2. #foodporn – 250 million
3. #yummy – 220 million
4. #instafood – 200 million
5. #foodie – 190 million
6. #foodstagram – 160 million
7. #delicious – 140 million
8. #chef – 130 million
9. #healthyeating – 110 million
10. #eatclean – 100 million

Lifestyle & Self-Care

1. #selfcare – 230 million
2. #wellness – 210 million
3. #mentalhealth – 190 million
4. #mindfulness – 170 million
5. #positivity – 150 million
6. #inspiration – 140 million
7. #selflove – 120 million
8. #meditation – 110 million
9. #relax – 100 million
10. #happiness – 90 million

Entertainment & Celebrities

1. #music – 490 million
2. #dance – 280 million
3. #movies – 220 million
4. #hollywood – 200 million
5. #singer – 180 million
6. #celebrity – 150 million
7. #concert – 140 million
8. #actor – 130 million
9. #musician – 110 million
10. #festival – 100 million

Animals & Pets

1. #animals – 490 million
2. #pets – 260 million
3. #dogs – 230 million
4. #cats – 210 million
5. #dogsofinstagram – 190 million
6. #catsofinstagram – 180 million
7. #puppies – 160 million
8. #kittens – 150 million
9. #petstagram – 140 million
10. #wildlife – 130 million

Business & Motivation

1. #business – 350 million
2. #entrepreneur – 220 million
3. #success – 200 million
4. #marketing – 190 million
5. #startup – 170 million
6. #motivationmonday – 160 million
7. #businessowner – 140 million
8. #leadership – 130 million
9. #inspiration – 120 million
10. #hustle – 100 million

Tech & Gadgets

1. #technology – 230 million
2. #gadgets – 210 million
3. #innovation – 190 million
4. #tech – 170 million
5. #smartphone – 160 million
6. #apple – 150 million
7. #android – 140 million
8. #computers – 130 million
9. #technews – 110 million
10. #gaming – 100 million